The goal is to turn data into information, and information into insight.”
Carly Fiorina
About Me
I am a data-driven digital marketing professional with a strong background in system engineering, informatics, and data analytics. With years of experience working at leading global tech companies like Avast (Gen Digital) and McAfee, I have successfully combined marketing strategy with advanced data analysis to drive business growth and optimize performance.
My expertise spans across digital marketing, customer retention, and business intelligence, where I have worked extensively with large datasets, automation tools, and predictive analytics. Holding a Master’s degree in System Engineering and Informatics, I have developed strong skills in statistical modeling, machine learning, and data visualization, which I have applied throughout my career to enhance marketing performance, user engagement, and revenue generation.
At Avast (Gen Digital), I played a key role in monetizing mobile applications, creating data-driven acquisition and retention strategies, and leveraging analytics to maximize business outcomes. At McAfee, I focused on retention marketing and forecasting, utilizing tools like Power BI, Tableau, SQL, and Python to refine strategies and improve key performance indicators (KPIs).
With a passion for data science, automation, and AI-driven insights, I continuously explore new ways to transform complex data into actionable strategies. Whether it’s optimizing marketing campaigns, forecasting business trends, or building innovative data solutions, I thrive on solving challenges through a data-first approach.
Let’s connect and explore the power of data in marketing, business intelligence, and beyond.
